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We design supply chains
for
the hardest waste
materials
in the world.

Some materials are not built for 
recovery.

We fix that by combining 
R&D, material 
redesign, and 
infrastructure for recovering

complex waste streams.

Our projects

Facility

END textile waste

Meet our on-ground recovery system that collects, sorts, and recycles textile waste into usable fibre again.

2,302,652 kg
post-consumer textile
waste collected

58% recovery
efficiency achieved

Facility

END footwear waste

The complex material composition of footwear waste is a challenge, demanding a complete infrastructure overhaul. And we are here to do just that.

1.3 million pairs from
landfills diverted

505.04 MT metric tons of
discarded footwear
co-processed

7 key districts in
Kerala reached

Facility

Low value flexible
packaging project

Enabling large-scale recovery of complex flexible packaging waste.

25,000+ sq dedicated
recycling facility

4,000 MT /year
recycling capacity

843+ green collar jobs
created

Our case studies

GW X IKEA

We are working with IKEA to ethically source post-consumer glass waste and convert it into high-value, reusable lighting solutions.

GW X IKEA
GW X IKEA

GW X BASF

With the support of BASF, global chemical company, we started testing ways to turn discarded post- consumer scraps into useful raw material

GW X BASF
GW X BASF

GW X Metro Shoes

Together with Metro Shoes, we're taking on one of the hardest waste streams on the planet: footwear. Over 241,000 kilograms has been diverted from landfills so far.

GW X
Metro Shoes
GW X Metro Shoes

GW X VKC

Through the footwear take-back program, we collected 525 pairs of VKC chappals from their customers, thereby reducing waste and supporting a greener future

GW X VKC
GW X VKC

GW X NOSTRAIN

With support from No Strain, we launched the "Buy 1, Recycle 1" program. For every shoe purchased, a used pair is recycled, promoting circular footwear practices.

GW X
NOSTRAIN
GW X NOSTRAIN

Introducing Circularity Labs:
Where we tackle the hardest waste

Mattress

Polystyrene

Sachets

Flex banners

Plastic tubes

There is still a never ending list of
hard-to-recycle waste streams

40%

40% of all waste becomes permanent
pollution. They are "impossible"
materials that either go to landfills
or get incinerated.

Circularity labs

To address this crisis, we created
circularity labs, our experimentation
ground for testing ideas and working
towards viable circular solutions.

Our Trusted Brands

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01

Not just consultation

We don't stop at data reports and advice. With 11+
recovery and processing facilities, we operate real
systems on the ground. So solutions are tested,
practical, and built to work at scale.

02

We invest with you

We put in our own infrastructure, capital, and
expertise. That means shared risk, shared
responsibility, and shared outcomes. So your
success is directly tied to ours.

03

Built for Recyclability

We co-create solutions from the start, designing
materials, systems, and value chains with
recyclability and circularity in mind, not as an
afterthought.

04

Proof, not Promises

From uninterrupted waste feedstock to traceable
data, we back every sustainability claim with
verified processes and measurable impact.

87% of consumers are willing to pay more for
sustainable brands. Is yours one of them?
If not, let’s change that.