It all started with a single question
How can we solve waste crisis & poverty, together?
Waste Crisis & Poverty
Closing the Loop on Waste & Breaking the Cycle of Poverty
Waste Crisis
- Increasing Waste
- Environmental damage
Poverty
- Increasing Unemployement
- Extreme Poverty
Connected Solution
Systematic circular economy infrastructure solves waste problems and creates dignified employment.
How Did We Solve It?
We create direct jobs & livelihoods by providing long-term stability with safety, dignity & fair wages.
Direct Employment & Livelihoods
Creating direct jobs & formalising waste collectors with focus on women empowerment.
Safety & Dignity First
Ensuring safe working conditions, fair wages, and treating every worker with respect.
Stabilised Process
Stable jobs lead to consistent processes, driving systemic change in waste management.
Over a Decade of Building Systematic Change
The Early Days
Our journey began over a decade ago in a small village named Poonoor.
Women Waste-Preneurs Model
Empowering women through entrepreneurship in waste management.
Minimum Wages to Fair Wages
Ensuring fair compensation and improved livelihoods.
Circularity Transition Model
Developing and implementing models for a seamless shift to circularity.
Getting into Recycling
Establishing robust recycling processes and infrastructure.
Material Specific Value Chains
Creating material specific value chains for different types of low-value waste.
That Question We Asked a Decade Ago Has Changed Everything
From asking why to proving how with impact at scale.
But the Waste Keeps Coming
The linear economy model is fundamentally broken.
The Linear Economy Trap
MAKE
Manufacture products
USE
Consume products
DISPOSE
Throw away as waste
We Asked Ourselves Again
Deeper questions reshaped our approach and led us to a powerful realization.
"How can we stop the linear economy of waste?"
"How can we fix the issue at source?"
"How can we work with brands?"
These Questions Led Us To
Driving the urgent shift from a linear to a circular economy through co-creation with brands and manufacturers.
Fast-forwarding Circularity with Brands
We engage brands as active partners in building circular, sustainable solutions for people and the planet.
Circular Design & Innovation
Co-create products and packaging for recyclability.
Traceable Material Recovery
Source high-quality PCR materials.
Verified Impact & Compliance
Achieve EPR compliance and enhance ESG reporting.
Systemic Transformation
Drive industry-wide circular economy shifts.
Building a Circular Future with Brands
By joining forces with brands, we redefine value chains, drive market shifts, and build a circular ecosystem that benefits everyone.
The Power of Collaboration
Strategic Partnership
Co-design circular solutions.
Industry Transformation
Brands influence value chains.
Systemic Change
Drives market & policy shifts.
The Multiplier Effect
Every brand joining our circular ecosystem makes it easier for others to follow. Together, we build infrastructure for a circular economy benefiting businesses, communities, and the planet.
We Do What It Takes
We turn circular ambitions into action.Driving systemic change and impact that matter.
Build Infra at last-mile
200 TPD processing capacity with advanced sorting facilities.
Co-design Circularity
Partner to redesign products and packaging.
Ensure Compliances & Traceability
End-to-end EPR compliance and ESG reporting.
Reduce Virgin Materials
High-quality PCR materials for manufacturing.
Create Dignified Jobs
created 855+ dignified job
Transform Systems
Enable industry-wide circular economy transitions.
Now, We're Moving Towards Systemic Change
Partnering with Brands and Manufacturers to Accelerate the Transition to a Circular Economy
Collective Action for an Ambitious Future
Expanding systems, jobs, and partnerships needed for true circularity.
Material-Specific Value Chains
Specialized processing systems for different waste streams.
10,000 Direct Jobs
Scaling employment in circular economy sectors.
30,000 Waste Collection Partners
Expanding our network to empower more communities.
1000 TPD Capacity
Significantly increasing our daily waste processing capabilities.
The Question We're Asking Now
How can your enterprise lead the circular transformation in your industry?