Building Circularity for Impossible Waste Streams
Together with brands, we build end-to-end circular solutions for hard-to-recycle materials.
The Systemic Challenge. Why Isn’t Collection Enough?
Linear Model Crisis
Make → Use → Throw → Pollute → Repeat with more resources
Non-Recyclable by Design
Products designed without end-of-life consideration create permanent waste
Perfect Storm
New regulations + customer pressure + climate crisis = urgent need for solutions
Through ten years of waste management, Green Worms learned that collection only treats the symptoms of a deeper disease. True circularity begins when brands and the wider ecosystem come together to co-create missing links and build cradle-to-cradle value chains, while also considering the secondary consequences during the end-life of products and their packaging.
Akshay Gunteti
Co-Founder, Green Worms
Waste Circularity Labs vs. Traditional Consultants
We are not another consulting firm. We are long-term partners, born from a waste management company, tackling a challenge faced by both brands and us.
Complete Value Chain Control
Unlike consultants who just provide reports, we own collection, sorting, processing, and market development. We build the entire ecosystem.
Grassroots Intelligence
10 years of ground-zero waste management gives us insights that brands and consultants simply cannot access. We know why things fail.
Co-Investment Partnership
We invest our own resources, infrastructure, and expertise. Your success is our success. We share both risks and rewards.
Deliverables That Matter to Brands
Co-creating actionable solutions backed by data, supply chains, and traceability.
Access to Waste Raw Materials
Direct supply of processed materials from waste streams for new product development
Filed Visits for Studies
On-site visits to waste collection & sorting facilities for Brands's packaging, product & sustainability teams fpr hands-on experience
Data on Waste & Materials Audits
Comprehensive data analytics on waste streams and material recovery potential
Co-Creating Products/Materials
Joint development of new products and materials from waste streams
Impact Reporting
Detailed impact reports for ESG compliance and sustainability communications
Co-Design for Recyclability
Collaborative redesign of products and packaging for end-of-life circularity
Knowledge Sharing
Access to alliance network, best practices, and cross-industry learnings
EPR/Credits for Processed Materials
Verified credits and compliance documentation for regulatory requirements
Our Collaboration Model with Brands
Our Collaborative Process
From waste audits to value chain co-investment, we partner with brands through every step of the circularity journey
Deep Dive Understanding
Joint waste audits, material condition analysis, contamination assessment, and collection time studies
Diagnosis - Why It's Non-Recyclable
Technical barrier identification and ground-zero insights that brands typically can't access
Collaborative Redesign
Co-creation workshops and material innovation for design-for-circularity principles
Enable New Recycling Pathways
Upcycling, recycling, and downcycling innovations with new product development
Value Chain Co-Investment
Infrastructure setup partnerships and scaling beyond pilots with continuous collection systems
Which Waste Stream Challenges Your Brand?
Choose your biggest challenge and join the alliance that's building solutions
Sachets
Challenge
Creating value chain for Post-consumer Sachets Waste
Expanded Polystyrene (Thermocol)
Challenge
Creating value chain for Post-consumer EPS Waste
Flex Banners
Challenge
Creating value chain for Post-consumer Flex Banners Waste
Footwear
Challenge
Creating value chain for Post-consumer Footwear Waste
Blended Textiles
Challenge
Creating value chain for Post-consumer Blended Textile Waste
Plastic Packaging Tubes
Challenge
Creating value chain for Plastic Packaging Tubes
Mattress
Challenge
Creating value chain for Post-consumer Mattress Waste
Low-value Flexible Plastics
Challenge
Creating value chain for Post-consumer Flexible Plastic Waste such as carry bags
Polystyrene
Challenge
Creating value chain for Post-consumer Polyurethane
Why These Materials
Understanding the technical, economic, and systemic barriers that make these materials end up in landfills or the environment
Technical Barriers
Multi-Material Complexity
Products combine 5-30 different materials that can't be separated with existing technology
Contamination Issues
Food residue, adhesives, and chemical treatments make materials unsuitable for standard recycling
Size & Form Factor
Too small for sorting machines or too bulky for standard processing equipment
Economic Barriers
No Market Value
Processing costs exceed material value, making recycling economically unviable
Infrastructure Gaps
Specialized equipment and facilities don't exist at commercial scale
Volume Challenges
Scattered collection makes it impossible to achieve economies of scale
The Result: 40% of All Waste Becomes Permanent Pollution
These "impossible" materials represent nearly half of all waste generated, yet they have no viable end-of-life solution. They either go to landfills, get incinerated, or worse - end up in the environment.
Why It Matters for Brands
Transform your biggest waste challenge into your competitive advantage while meeting regulatory requirements and customer expectations
Regulatory Risk Mitigation
Stay ahead of EPR & PCR Content regulations and avoid penalties
Market Differentiation
Be the first in your industry to achieve true circularity and sustainability.
Cost Optimisation Opportunity.
Optimising long-term costs while unlocking opportunities for product and packaging innovation.
Why Brands Join Waste Circularity Labs
We don't just consult - we build solutions. Our unique combination of grassroots experience and innovation capability sets us apart.
Complete Value Chain
From collection to processing, we control the entire chain of custody
Grassroots Access
Direct insights from ground zero that brands typically can't access
Dignified Jobs
Safe, fairly paid livelihoods with full compliance and traceability
EPR Fullfilment
The specific waste streams we manage with brands support their EPR compliance fulfillment
Join Us in Driving Circular Value Chains
Join the first cohort of brands building impossible-to-recycle solutions from the ground up.
Founding Partner Status
Shape the alliance framework and get first-mover advantage
Material Focus
Choose your priority waste stream for immediate collaboration
Long-term
Together, we are here for long-term results with measurable impact
Limited to 5 founding partners per material stream
Ready to Transform Your Waste?
Fill out the form below to connect with our team and discuss how WC Labs can help your brand.
Connect with us to start your circularity journey.